Change is constant, and the pandemic made that clearer. This change can be within us or around us. Generally, we fear change. But why? Many changes led to positive results, but our brains focus on and amplify the few bad changes. If changes in the past left us feeling uneasy or unsafe, we are hesitant to invite change, even if it’s for the better. It’s been said people prefer a familiar hell over an unfamiliar heaven.
What if there’s a particular type of change that helps businesses soar and reach every milestone they set their eyes on?
Let’s take a look at Microsoft. The tech giant rearranged its organizational mindset by adopting a growth mindset rooted in neuroscience. They focused on learning and improvement, leading to the development of innovative products and services.
Then there’s Accenture. They added neuroscience principles into their leadership training programs. This approach upgraded their leaders’ decision-making abilities, emotional intelligence, and collaboration skills. Their new training program rewarded them with effective leadership and higher client satisfaction.
And lastly, Google and its “Search Inside Yourself” program. This unique training initiative combines neuroscience, mindfulness, and emotional intelligence. Search Inside Yourself fosters leadership qualities, such as empathy and resilience, which play a significant role in enhancing team collaboration and innovation.
What do these companies have in common? They all underwent a successful transformational change with the power of neuroscience. Businesses like yours can deeply understand how leaders think, react, and decide by using the principles of neuroscience. This will enable you to implement business strategies that align with your brain’s nature. This alignment helps create a more harmonious work environment and business success.
What is transformational change?
Transformational change goes beyond the usual management shift. It touches all aspects of the business, from vision, mission, and systems up to the behavior of leaders and the entire team.
The main goal of transformational change is to align its direction with its current and future needs. This change is essential because it makes sure that the whole team aligns with its vision.
With transformational change, businesses can adapt to the current conditions, improve their performance, culture, and behavior, and prepare the team for future challenges.
In simpler terms, transformational change helps businesses keep learning and growing. It’s not just a one-off thing. It’s a way to keep getting better over time. It makes teams curious and always looking for better ways to do things. This means the business can change and improve even when things get tough.
Also, businesses that use transformational change are better at dealing with problems. They can bounce back from tough times faster. And because they’re constantly improving and adapting, customers, investors, and partners trust them more. They see that the business isn’t just thinking about today but is ready for the future, too.
Neuroscience and transformational change
Now, where does neuroscience step in? Neuroscience studies how our brain and nervous system work. When applied to transformational change, neuroscience helps businesses predict how leaders and staff might react. This level of understanding goes beyond surface reactions – it gets to the root of motivations, stress responses, and communication styles.
Moreover, neuroscience introduces tools and strategies to facilitate change more efficiently. By using brain-based techniques, businesses can craft messages and interventions that connect deeply with individuals. This means a higher likelihood of acceptance and commitment to the change process.
A more novel neuroscience-based approach – what rREST offers – is to remove malware from the brain. This malware was picked up during stressful moments in life, especially during childhood when we didn’t know how to respond like an adult. This malware is the hidden obstacle that can keep leaders and their team members from truly aligning with the company’s needs to grow and scale. At rREST we are like brain-bioengineers that can audit the subconscious brain and detect the malware that needs removal to create alignment.
When undergoing transformational change, we conduct “brain audits” on a business’ leadership team based on their:
- Core values
- Goals and targets
From these audits, we can determine the following:
- Who is in sync with their vision
- Who is open to getting aligned with their vision
- Who doesn’t resonate with their company’s vision
The keyword here is alignment. This audit is like a health check for leaders to see whether they are aligned with their company’s vision at a subconscious level. Only then can a business truly flourish and fully embrace transformational change. This audit ensures that everything is working well on the inside so they can achieve the results they want now and in the future.
Why your business needs transformational change
Running a business includes many milestones, and one of the checkpoints is when a company goes over a 7-figure income consistently. In America, only 100,000 businesses achieve this feat. And even fewer reach higher income levels.
So why is hitting an 8-figure income consistently such a unique milestone? It’s because the skills and behavior needed at this level are different. Before reaching this level, businesses mostly focus on products, services, and basic team management. However, to achieve a higher income level, transformational change is needed.
As we mentioned, transformational change takes place at the core of a business. It starts with the leader. Leaders are no longer limited to giving out tasks. They trust their teams with bigger goals and outcomes. They believe their team can make the right decision and achieve their company’s vision. They are delegating success.
This responsibility may be an enormous weight on the leader’s shoulders. But it’s good to remember that they’re not alone. It’s all about the team. This is where the alignment comes in. When leaders are in sync with the company’s vision, it’s easier for them to pass their vision across to their teams. This makes their company goals more achievable and removes brain roadblocks like doubt and fear.
Benefits of transformational change for your business
Just like Microsoft, Accenture, and Google, you can enjoy the benefits of brain-based techniques and make significant changes in your business.
1. Clear and shared goals
Transformational change is all about getting everyone on board with the same goal. Things run more smoothly when everyone knows and agrees on where the business is headed.
2. Enhanced decision-making and teamwork
Using brain-based methods can help people work better together and make smarter choices. When everyone works well together, the business can come up with new ideas and best serve customers.
3. Ready for anything
Transformational change helps businesses be ready for now and the future. This mindset ensures businesses stay ahead and are always prepared to navigate the next challenge.
4. Unlocking higher business potential
Scaling to an 8-figure income requires a significant shift in strategy and attitude. Through transformational change, businesses can unlock their higher potential and set themselves on a trajectory for greater success.
5. Empowered leadership
Good leadership is key. Great leaders trust their teams and have a clear picture of the business’s goals. When leaders lead this way, everyone in the company feels a part of something bigger and works together toward success.
6. Overcoming cognitive barriers
Using brain science in transformational change gives tools to address mental barriers like doubt and fear. By addressing these cognitive challenges, businesses nurture a proactive and optimistic work culture where challenges are seen as opportunities rather than threats.
Top tips: How to get started on transformational change
Taking the first step towards transformational change is all about setting the right foundation. Here are some ways to kick-start this journey:
Start by asking yourself some hard questions. What’s the current state of your business? Where will your business be in the next 5 or 10 years? Did your vision, mission, and core values change? Recognize the gaps and areas that need change.
2. Set clear objectives
Determine what you aim to achieve through this transformational change. It might be a new organizational structure, better decision-making processes, or a complete overhaul of company culture.
3. Engage your team
Remember, transformational change isn’t just about the leadership team. Engage everyone, from managers to the front-line staff. Seek their feedback, understand their challenges, and involve them in decision-making.
4. Seek expert help
This is a crucial step, especially if transformational change is a new territory for you. Contact an expert who truly helps CEOs align their business strategies with brain-based principles. They can provide tools, strategies, and training programs tailored to your company’s unique needs.
5. Monitor and adjust
Transformation doesn’t happen overnight. Continuously monitor the effects of the changes you’ve implemented. Are there improvements in team collaboration? Is decision-making more efficient? Adjust your strategies based on the feedback and results you observe.
It’s time to embrace transformational change
Meeting challenges and roadblocks is normal, especially when you’re running a business. But when things go stagnant or awry, and you’ve done everything you could, it might be time to look at change.
Transformational change is not a temporary fix. It’s a transformation that heals your business down to the core. Using neuroscience-based principles and aligning your whole team, you can create a business where innovation and growth flourish.
Take the first step to achieving the business success you’ve longed for today! Talk to transformation experts now and kickstart your business’s growth!